1 thought on “Inventory of 2020: In addition to Brother Tiger and Brother, what other cars are KOL?”

  1. Today, I will take stock of the most circled car KOL in 2020. Before the inventory, everyone will review the two previous inventories.
    2020 The car industry incident is inventory-Tesla’s war fights a lot, Haoying collision data is stolen …
    When I am still a little boy, my friends can only pass games, toys, toys, Automobile magazines and distant automotive fields have established a weak connection. After growing up, with the development of the Internet, such as cars and vertical media of Easy Categories have become one of our main channels for our car information. Of course, they are still the industry dictionary of many people. At the same time, these websites have also achieved the first batch of big Vs from the media era (such as Chen Zhen Han Lu, below to mention).
    In the rise of the mobile Internet, while the WeChat dominant social software circle also breeds countless self -media. Those who have strong expressions of the automotive industry have established their own door, bringing the car self -media field. Essence
    Now with the advent of the 4G/5G era, videos have become more popular expression forms. 2020 is a special year. This year, the rise of station B, the rise of live broadcasts, and the importance of the brand’s importance to the video unprecedentedly rising, accelerating the breaking speed of those Douyin and B station big V.
    Today, let’s take a look at the big V of the car industry in the automotive industry. They have traditional car reviewers and KOLs who seize the development of the times. Objective heat and subjective feelings are selected, ranking no.
    Weibo platform
    1.38/”No. 38 Car Rating Center”
    38 real name Li Tianyang, he founded a program called “No. 38 Auto Rating Center”. The show has settled on platforms such as Weibo, WeChat, Knowing Che Emperor, and Tencent Video.
    38 has a lot of fan groups, and according to his statement, because he does not lack money, does not need manufacturers to recharge, and even test drive cars can be bought by himself, so you do n’t need to take care of the manufacturer’s face. Its biggest feature is that after the test drive on the 38th, it will say its advantages and disadvantages on the spot. May For consumers who understand the true advantages and disadvantages of a car, they have high reference value. Most of the 38 test drive content, whether it is the previous ES8, or the recent 8th -generation golf test drive, has the characteristics of the circle. The famous quotes on No. 38 are “I am responsible for this remark.”
    The most intuitive point is that the small value is in the manuscript. Whenever there is a different point of view from No. 38, the comment area will have a value friend saying: “Small value XX, No. 38 is not said!”
    representative works:
    “Weilai ES8 with the truth of the truth”
    “The Eighth Generation Golf Evaluation”
    2. Chen Zhen
    Chen Zhen, all the car love The boys couldn’t get around, a name that had been on fire for more than 10 years. The “Two Ring Shiro” in the past, today’s “Brother Zhen”. Chen Zhen once worked at a car home and also operated auto repair shops. From his dress to words and deeds, he exudes a kind of sturdy. Of course, the “痞” here is not to say how bad he is, but that he feels the real and unpretentious feeling when he appears.
    Chen Zhen’s self -media account includes “Radish Report” and “Off -Road Road Book”. The former is a car evaluation program, which mainly explains car knowledge and evaluates the car. Of course Information, the latter is an outdoor self -driving tour column. Perhaps Chen Zhen’s view on the show is not as objective as on the 38th, but it is undeniable that the style of his speech will be more interesting, and it is not inferior to the professional knowledge of car. We.
    In addition, Chen Zhen is also obsessed with motorcycles. The “Radish Report” also has a “Zhao Mirror” program. Provide a certain help for motorcycle enthusiasts.
    representative works:
    “2.0T Mercedes -Benz G350, do you delay your sample? “
    3. Han Lu
    mentioned Chen Zhen, how can you not mention Han Lu? According to Baidu Encyclopedia, from 2005 to 2014, Ren Auto House Media Business Senior Director is the earliest employee of the car home. Now everyone will see that each car website will almost use the form of “picture theory”, that is, in the figure, that is, in the figure Writing on the top is created by Han Lu.
    In his rich self -driving experience, Han Lu founded the well -known outdoor self -driving tour show “Han Lu Traveling”, which was broadcast on Youku, Tencent Video, iQiyi and other platforms. “Han Road Traveling” is mainly based on short -distance off -road crossing. The route is clear and the difficulty is relatively low. It is more suitable for ordinary self -driving tourists. Therefore, the small value believes that “Hanlu Travel” not only allows everyone to feel the local customs, but also provides a good reference value for the self -driving tour of everyone. In addition, Han Lu also sent the nickname “big health care”. As for why it was called big health care, it was reported that it had done health care in tourism.
    In addition to the content, Han Lu also launched the car platform -the old driver APP a few years ago. Although the platform has been tepid, it has been updated.
    on masterpieces: “Crossing the Ali Middle North Line of Tibet”
    4. “Funny Cars”
    The account made a series of fun -related cars related to the content of the car through witty language and unique perspective. In addition to Weibo, its content has also been released on platforms such as Bilibili and Che Jiajia.
    “Funny Cars” is funny and humorous, and has a high degree of professionalism. Even for audiences who do not understand the car, it is also a very good entertainment program. The audience can pass interesting content. Take everyone about the information about the car in the laughter.
    and from the arrangement, line design, mirror, later editing, and then to the actors’ acting skills, they are all the top levels in domestic car review programs, and even fans think it has the potential to become China’s “Topgear”. This It is also the capital they can go out.
    The value friends who are interested in “Doumo” can follow Weibo’s##
    Douyin platform
    1. I want to see Brother Tiger, today, he is here! Intersection Intersection This famous saying comes from Brother Hu! Brother Tiger is named Yu Hu. Prior to this, he was the host of the car program “My Car has something to say”.
    On February 25, 2019, Tiger Brother released the first video on the Douyin platform. In the past two years, the content of “Brother Tiger” has experienced many iterations. From the initial sharing of car knowledge, to explaining luxury cars, to explaining tractors, helicopters, and even aircraft carrier, “Tianwen No. 1 “The various” transportation tools “and other” transportation tools “, to punch in today’s cities, Hu Ge’s generous speaking style and unique content have brought him a lot of loyal fans.
    At present, the number of fans of this jitter has reached 29.369 million, and a total of 260 million praises have been praised. In addition to Douyin, there are also on -site platforms such as fast hands and Weibo. One of the KOLs of the Fire can be seen in many cars’ awards and advertisements.
    “Tiger Brother said car” is mainly through short videos of about two minutes, which simply shows the characteristics of a “car” to show you all kinds of “transportation tools” that are very rare and very rare, enrich everyone about everyone about The insight of “car”.
    on masterpieces: “Kyiv, Tianjin Tida Aircraft Carrier”
    2. Sliding Brother
    This, known as the person who knows the car the most in the cross talk, the person who can talk about the cross talk in the car. Click on the homepage of the slippery brother, we will find that the certification of Douyin gives him is “Douyin musician”. In fact, the first brother of the slippery brother was lived in Douyu live broadcast. At that time, he was already a 100,000 powder powder. Small famous anchors. However, the users of Douyu are mainly some players who love to play, so the main fires there are some game anchors and face -value anchors there. It is obviously a bit difficult to explode. After
    , Brother slipped on Weibo. At this time, his video was mainly posted on Weibo, and Weibo was his main battlefield. At the same time, he also had some well -known well -known The car reviewer took the line and started to accumulate popularity.
    In again, Douyin and Bilibili rose. These two platforms have higher acceptance of the style of the car culture of the car culture. . Everyone must know the later things. Gradually, Brother slipped has become a business card for modified cars in China. There are already more than 5.779 million fans in the vibrato account, which has been praised over 49.568 million times. As one, one. The owner of the car modification store, as well as a renovation car enthusiast, the videos of the slippery brother, both in the professional knowledge of the modified car, or in the form of expression, have a high level. Pay attention to Brother slippery.
    The representative works are too many, welcome everyone to move to Douyin ~
    WeChat platform
    1. “Professor Play Car”
    The relevant content is mainly, and the selection of cars, buying a car, and using a car all involves it. “Professor Play Professor” entered the new media field earlier, so the entire account is now very mature. Some released, the characteristics of this account lies in the fast speed of chasing hot points and wide coverage. It is suitable for those who want to pay attention to the entire car of the car.
    2. The male No. 1 of “Speed ​​Partner” is Sun Xingzhang, oh no, it is Jacky, the former super rich second generation, now is a rich generation who loves the car. Bag, “You are good or bad, I like it so much! “It is from the mouth of Xiao Qiao. As for the show’s male No. 2 and female No. 2, they are NANA.
    The small value believes that the success of the success of the” Speed ​​Partner “is the main reason. Other traditional car review programs are different. They do not think about making hot spots and do not make conventional evaluations. Instead, they are looking for some novel entry points as much as possible to create hot spots to share all kinds of interesting and fun for everyone The car. Take one of their masterpieces “270km into the corner! Experience the underground drag racing of Japan”, the Japanese underground drag racing is a relatively unpopular subject in China, but Jacky has recorded this with this love of the car and recorded this. The first episode of the show was finally successful.
    Secondly, it is understood that before the recording of the program, “Speed ​​Partner” will only write a rough outline, never write verbal drafts, and the rest is mainly on the spot. This can make the program more true, more infectious, and make their happiness become the happiness of everyone. This is also an important reason for their content to make a circle. Let’s enjoy another work of their work. :
    “What is the rich second generation of the Mercedes -Benz S -Class 30 years ago?”
    In addition to the WeChat public account, the account is in Bilibili, and there are also settled. “Speed ​​Partner” is very suitable for those who are interested in car culture, but are tired of all kinds of fixed scripts.
    3. Multi -platforms such as number, Weibo, and other platforms are settled. The founder is Yan Yupeng (YYP). YYP was the editor -in -chief and founder of the New Car Evaluation Network. Other car commentators, such as Yuan Qicong and Zeng Yingzhuo, are car enthusiasts, and their accounts are very popular with test drive. The biggest feature of “Everyone’s Cars” is that the account has a group of car reviewers with different personalities. Taking YYP as an example, because of more than 15 years of car media experience and driving countless cars, his knowledge is very wide, and he has his own unique insights on all kinds of cars. Learn about car knowledge.
    In addition to the release of car -related works, “Everyone’s Cars” also sells car products through major network channels to achieve the purpose of monetization. Tanking, he is the elder brother at this level forever “
    ” The strongest Wuling Hongguang at station B! [Big Crazy Car]
    Bilibili Platform
    1. “
    ” Darling “, in addition to Bilibili, also settled on platforms such as WeChat, Che Jiajia, and at the same time, there are also your own website. In addition to the conventional car news, car use, etc. The column is nothing more than their car disassembly videos. However, it should be explained here that their so -called car disassembly is not like a “disintegration” for the entire car, but only part of the parts of the car. Disassemble, such as anti -collision beams, sound insulation cotton, etc..
    Printer videos, maybe me We may not be able to judge the intensity of the body, but we can at least intuitively see the problem of whether a car but whether the materials are kind and whether there is a corners. Therefore, a small value believes that this column is more suitable for friends who have required car materials and watch them when buying a car.
    on masterpieces: “The black -hearted cotton Tourism Lin Lie (below)”
    2. “One Deer with a Car”
    The Lord, after transformation, is mainly poisonous vomiting. In addition to Bilibili, the accounts such as Douyin have also settled in (the account on the Douyin is called “Poisonous Car Review”).
    The characteristic of this video is that because their income is mainly from the parallel imported car, not the main factory. So we can often see in the video that the host tells the fatal shortcomings of some cars through various poisonous words. All in all, the car recommended in “One Deer with a Car” is not necessarily good, but the shortcomings mentioned are indeed objective, and can provide a certain reference for friends when buying a car.
    representative works:
    “Volkswagen in Germany, the money of black Chinese, wants the Chinese people! “
    3.” Xiaoming does not carry the pot “
    is different from other accounts focusing on the entire vehicle or after the automotive market. It aroused everyone’s alertness. In addition to Bilibili, the content of “Xiaoming does not carry the pot” is mainly released on WeChat, Weibo and other platforms.
    “Xiaoming does not carry the pot” existence may not enrich everyone’s car professional knowledge, nor can it provide a reference for everyone’s buying car, but it can let everyone see a variety of car accidents, so that everyone can quote everyone To learn about, knowing what can be done out of the house cannot be done.
    on masterpieces: “Uncle traffic police, fortunately you have monitoring, otherwise I can’t wash it into the Yellow River! “
    In finally summarized it. It is not difficult to find that the current car experts are roughly divided into two factions. , Weibo, rich car professional knowledge reserves and test drive experience is their best weapon; the other faction is a new car judge represented by Tiger Brother and District Chief. Perhaps their professional knowledge can not be reserved than the old -handed car judges, but their content will be more grounded and more new and interesting.
    Men friends, do you want to say about these cars? Or do you think that there are other cars that have not been mentioned deserve to pay attention, welcome to leave a message in the comment area!
    This from the authors of the car home car, does not represent the point of view of the car home.

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