1 thought on “How to allow the mobile phone industry to use marketing channels to open up big customers”

  1. , To the President’s Learning Network
    This can control the core decision -making link, and find the corresponding people to make the corresponding decision; can grasp the accurate grasp of the other party’s needs and the focus of the later investment direction; The number of delivery is familiar; it can meet the task needs of various departments of large customers. The entire line is clear and the entire architecture is clear.
    In the news network News: This article believes that the completion of the big customer expansion, maximize the amount of delivery, and finally achieve long -term benign pick -up, divided into four steps:
    . Analysis of large customers
    precious information :
    1. Analyze the entire year’s plan (obtaining first -hand information) of large customers, and master the annual tasks of the big customers and the focus of the later year.
    2. Analyze the assessment plan of large customers, and master the needs of the various departments of the big customers in order to cast it.
    3. Analyze the department structure of large customers, and master the procurement process and core decision -making tasks of large customers in order to do nothing.
    4. Basic data such as stores, monthly sales, main push capacity, price section, and task assessment given by manufacturers.
    In the above four points, it can control the core decision -making link to find the corresponding people to make the corresponding decision; can grasp the accurate grasp of the other party’s needs and the focus of the later investment direction; The number is familiar; it can meet the task needs of various departments of large customers. The entire line is clear and the entire architecture is clear.
    It data acquisition is not easy,
    The ability to discover the inside line; you need to analyze the opponent’s ability on basic data; you need to be able to set the opponent’s decision -making core. Only by comprehensive analysis and exertion.
    . Control in timely
    The big customers will initiate the pick -up, each order is 100 units and 1,000 units. In your needs to grasp the needs of big customers, you should not meet unconditionally for the needs of big customers. Need to control it in a timely manner, tell customers: This model is currently short of supply, and there are so many goods that are not needed by customers or have been forced to be forced by a certain branch. There are many excuses for ways, so that the first order of the big customers can be expanded. Note: This is a very dangerous operation. Without the pre -data support, you cannot blindly control the goods.
    Is after completing the first order expansion, you can continue to follow up the demand. A message to its internal model is how well this model is selling, shortage of supply, and the entire channel is hungry. In seize the opportunity to inform the big customers: Recently, there is a batch of arrival in the goods. You see I notify you for the first time, let the advantage mobile phone be given out for you to choose, can you eat it? Okay, how much do you think of XX store sales and so on. This can not only closer the relationship with customers, but even if the customer does not mention this unit, it is used as a goodwill.
    In information collection in place and the sales of the sales of sales, the success rate is quite high.
    three, the cost of smashing
    , it is quite useful for the success rate of we smashing money.
    Is to take the time when you take the opportunity: When the competitors cannot get the goods to meet the needs of large customers, do not miss the opportunity to press the goods with low costs. When the other party costs a lot of market expenses in the early stage and cannot invest a lot of costs, we must smash the cost accumulated to the big customers together. Competitive competitors.
    grasping the timing, with the length of yourself, attacking yourself.
    . Sales driving
    The most important thing after the goods enter the big system are to help large customers digest inventory and require strong terminal sales to drive. Including the support policy support of the other party, our terminal display, promoter’s resident stores, gift gifts, sales rewards, etc. In the terminal pulling the sales method, so that the goods can be successfully pressed again next time. The same sales pull can form a benign customer expansion and maintenance.
    This sales Excerily, when it comes to the management of the terminal, it is also a question that needs to be explored in depth.
    Recommended articles to get the post -90s brand market from marketing channels

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