How does the home industry do self -media marketing to enhance brand value?

How does the home industry do self -media marketing to enhance brand value?

1 thought on “How does the home industry do self -media marketing to enhance brand value?”

  1. (1) Investigate the market, precise positioning
    For the traditional furniture industry, it is usually used offline channels to promote customers in large furniture markets or communities. It will open up marketing websites and e -commerce channels online to intercept passenger traffic.
    We we mainly do WeChat marketing. Compared with the passive marketing of ordinary online marketing, WeChat marketing has initiative and interaction. Whether it is a marketing website or a Taobao store, we can only wait for customers to search for some keywords, and then we can find that we can only wait for traffic to come in, not to control traffic, and passive; however, we can do WeChat marketing, we can Take the initiative to become “friends” with customers. Using interactive active soft marketing can guide customers’ consumption, and WeChat communication is more conducive to customer management and precipitation.
    The differences between marketing methods and WeChat based on the traditional furniture industry, we need to re -investigate the market when doing WeChat marketing to make market positioning belonging to furniture and micro -business.
    1. The price survey of peers
    Is when investigating the price of the furniture industry of the furniture industry, we found that there are only a few peers who announced the price of product prices. Most merchants have not announced the price in order to prevent malignant competition.
    In response to these situations, we turn the angle of the price of the peer to:
    (1) For businesses that have announced the price, the prices are based on the prices;
    (2) For the non -announced price Merchants can consider entering the merchant’s website as a customer and consult with them;
    (3) For businesses who have not announced prices and do not disclose prices, they can consider the entity that is used as a customer as a customer. The store is visited.
    In investigations on market merchants, we found that the prices and discount gifts of these merchants are almost the same as that of our usual products and gifts, and even the price will be higher than us. Therefore, on the basis of product quality, as long as we do more preferential activities in the promotion of Weishang, our products will be very competitive in the market.
    2. Investigation of user active cycle
    The general business hours of traditional furniture companies are nine nights and 6th, and Saturday and Sunday are the peak passenger flow sources for offline sales. For the furniture decoration industry, there is a saying of “Golden Nine Silver Ten”, which is the most popular during the 11th National Day. There will be a lot of customer traffic during this time.

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