4 thoughts on “What are the steps of market segmentation?”
Phillip
It can be seen that the market segment includes the following steps: 1. Select the product market scope. The company should clarify its product market in a certain industry and use it as the basis for formulating a market development strategy. 2. List the needs of potential customers. Various variables that affect product market demand and customer purchase behavior can be listed from the aspects of geography, population, psychology. 3. Analyze the different needs of potential customers. The company responds to different potential customers for sampling surveys, and evaluates the demand variables listed to understand the common needs of customers. 4. Formulate the corresponding marketing strategy. Investigate, analyze, and evaluate the market segments, finally determine the market segments that can be entered, and formulate corresponding marketing strategies. A market segmentation procedures The market segmentation as a comparison, classification, and selection process should be carried out in accordance with certain procedures. There are usually several steps: . Correct market scope The company determines the scope of entering the market according to its own operating conditions and operating capabilities, such as what industry to enter, what products to produce, and what services to provide. 2. List the needs of all potential customers within the market According to the segment standard, the basic needs of potential customers will be comprehensively listed as the basic information and basis for in -depth research in the future. 3. Analyze the different needs of potential customers, and initially divide the market The enterprises to further collect the various needs listed by the needs of the market information and customer background information, and then initially divide the market segments with the largest differences, at least from it, at least from it Select three sub -markets. 4. Filter The analysis and research on all market segments based on the conditions of the effective market segmentation, eliminating non -requirements and useless market segments. 5. In order to subdivide the market name , in order to facilitate the operation, combined with the characteristics of customers in the market segments, use image and intuitive methods to be divided into merchant -type, comfortable, curious, and curiosity as a tourism market. Type, adventure type, enjoyment type, frequent outbound types, etc. 6. Review The investigation and research on the market after further segmentation, fully understand the characteristics of each market segment. Essence 7. Determine the size of the market, select the target market The subsidiaries that are consistent with the business advantages and characteristics of the company in the various sub -markets as the target market. Without this step, it is the purpose of achieving the market segment. After the above seven steps, the enterprise has completed the market segmentation work. It is necessary to determine the target market and take the corresponding target market strategy according to its own actual situation.
After mastering the useful method of market segmentation, we can follow the following steps to subdivide the market. (1) Research: Understand the consumer’s purchase motivation, attitude, behavior model, etc., and find out the most important variables that affect their purchase decision -making. Including qualitative and quantitative surveys: attributes and importance ratio (sorting), brand awareness/rate, product usage model, consumer attitude towards different product types, and population, psychology, and media habits. (2) Analysis: Analyze the results of the survey, and use the tools of market segmentation to divide several relatively uniform customer bases, and then further subdivide or reconcile according to the characteristics of demand and purchase behavior. (3) Evaluation: market potential, attractiveness, etc.
The first is to determine the market scope that needs to be segmented. When the market segmentation is conducted, the potential consumers of enterprises must be determined based on the scope of the possible application of enterprise products as a overall market that needs to be segmented. Fir the standards and variables of market segmentation. By analyzing consumer demand, The choice of factors that are most likely to lead to different consumer demand are the standards of market segmentation and variables. The third is the preliminary market segment. According to the collected background data and demand data of consumers, the preliminary market segmentation is performed in accordance with the selected segment standards and variables. The fourth is the preliminary segmentation result. Through this step, check whether there is a more obvious difference between the markets after the preliminary segmentation, and determine whether the initial segmentation standard is appropriate, decide r whether whether the market segments need to be subdivided or merged again or merged again Essence Fifth is the scale and nature of each segment market. If the market segments have been basically determined, we must examine the potential sales, profitability, competition status and development trends of each segmented market.
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It can be seen that the market segment includes the following steps:
1. Select the product market scope. The company should clarify its product market in a certain industry and use it as the basis for formulating a market development strategy.
2. List the needs of potential customers. Various variables that affect product market demand and customer purchase behavior can be listed from the aspects of geography, population, psychology.
3. Analyze the different needs of potential customers. The company responds to different potential customers for sampling surveys, and evaluates the demand variables listed to understand the common needs of customers.
4. Formulate the corresponding marketing strategy. Investigate, analyze, and evaluate the market segments, finally determine the market segments that can be entered, and formulate corresponding marketing strategies.
A market segmentation procedures
The market segmentation as a comparison, classification, and selection process should be carried out in accordance with certain procedures. There are usually several steps:
. Correct market scope
The company determines the scope of entering the market according to its own operating conditions and operating capabilities, such as what industry to enter, what products to produce, and what services to provide.
2. List the needs of all potential customers within the market
According to the segment standard, the basic needs of potential customers will be comprehensively listed as the basic information and basis for in -depth research in the future.
3. Analyze the different needs of potential customers, and initially divide the market
The enterprises to further collect the various needs listed by the needs of the market information and customer background information, and then initially divide the market segments with the largest differences, at least from it, at least from it Select three sub -markets.
4. Filter
The analysis and research on all market segments based on the conditions of the effective market segmentation, eliminating non -requirements and useless market segments.
5. In order to subdivide the market name
, in order to facilitate the operation, combined with the characteristics of customers in the market segments, use image and intuitive methods to be divided into merchant -type, comfortable, curious, and curiosity as a tourism market. Type, adventure type, enjoyment type, frequent outbound types, etc.
6. Review
The investigation and research on the market after further segmentation, fully understand the characteristics of each market segment. Essence
7. Determine the size of the market, select the target market
The subsidiaries that are consistent with the business advantages and characteristics of the company in the various sub -markets as the target market. Without this step, it is the purpose of achieving the market segment.
After the above seven steps, the enterprise has completed the market segmentation work. It is necessary to determine the target market and take the corresponding target market strategy according to its own actual situation.
After mastering the useful method of market segmentation, we can follow the following steps to subdivide the market.
(1) Research: Understand the consumer’s purchase motivation, attitude, behavior model, etc., and find out the most important variables that affect their purchase decision -making. Including qualitative and quantitative surveys: attributes and importance ratio (sorting), brand awareness/rate, product usage model, consumer attitude towards different product types, and population, psychology, and media habits.
(2) Analysis: Analyze the results of the survey, and use the tools of market segmentation to divide several relatively uniform customer bases, and then further subdivide or reconcile according to the characteristics of demand and purchase behavior.
(3) Evaluation: market potential, attractiveness, etc.
The first is to determine the market scope that needs to be segmented. When the market segmentation is conducted, the potential consumers of enterprises must be determined based on the scope of the possible application of enterprise products as a overall market that needs to be segmented.
Fir the standards and variables of market segmentation. By analyzing consumer demand,
The choice of factors that are most likely to lead to different consumer demand are the standards of market segmentation
and variables.
The third is the preliminary market segment. According to the collected background data and demand data of consumers, the preliminary market segmentation is performed in accordance with the selected segment standards and variables.
The fourth is the preliminary segmentation result. Through this step, check whether there is a more obvious difference between the markets after the preliminary segmentation, and determine whether the initial segmentation standard is appropriate, decide r whether whether the market segments need to be subdivided or merged again or merged again Essence
Fifth is the scale and nature of each segment market. If the market segments have been basically determined, we must examine the potential sales, profitability, competition status and development trends of each segmented market.
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